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From a total pool of nearly 2,000 entries, NeoCocoa’s Black Sesame Seed Toffee Brittle was selected as a finalist in the Confection Category of the 2017 Good Food Awards.

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Posted By Neo Cocoa

NeoCocoa Wins Gold SOFI Award

Jun 4, 2017 9:01:00 PM

NeoCocoa, LLC Wins Gold sofi™ Awards

3,000 Products Competed for Top Specialty Food Association Award


Belmont, CA (April 21, 2017)Black Sesame Seed Toffee Brittle has won sofi Gold Award in Chocolate Candy in the Specialty Food Association’s 2017 sofi™ Awards competition.


A sofi is the top honor in the $127 billion specialty food industry. “sofi” stands for Specialty Outstanding Food Innovation and represents the best of the best from members of the Specialty Food Association.


The Black Sesame Seed Toffee Brittle was one of 154 Winners selected by a national panel of 62 specialty food experts from 3,000 entries across 39 categories. Every entry is carefully assessed by passionate and knowledgeable food professionals including chefs, culinary experts, academics, food writers, and category buyers. Products are judged on taste, including flavor, appearance, texture and aroma, as well as ingredient quality. All tastings are blind.


“We are honored that Black Sesame Seed Toffee Brittle has won a coveted sofi Award,” says Christine Doerr, owner of NeoCocoa. “As entrepreneurs we are always looking for ways to know that our product is loved.  This is one of the ultimate stamps of approval and we’re very grateful.”  Black Sesame Seed Toffee Brittle is found at Bi-Rite Markets, Canyon Market, Toque Blanche and the La Cocina Kiosk.


“A sofi means a product, and the people behind it, have arrived,” says Phil Kafarakis, president, Specialty Food Association. “This year’s winners represent a devotion to excellence and innovation in specialty food that continues to fuel our industry, excite consumers and expand retail offerings around the world.”


The sofi Awards are open to members of the Specialty Food Association, a not-for-profit trade association established in 1952 for food artisans, importers and entrepreneurs with more than 3,400 members in the U.S. and abroad. For more information on the association and its Fancy Food Shows, go to specialtyfood.com. Learn more about the sofi Awards at specialtyfood.com/sofi.


About NeoCocoa, LLC

NeoCocoa, LLC was founded in 2008 by Christine Doerr and is located in the San Francisco Bay Area in California. “Neo” refers to the way we take a classic chocolate confection and put a twist on it.

Using only the highest quality, 100% natural ingredients and handcrafting in small batches, the company’s inspiration and focus is to ensure that every bite of our confections deliver the utmost chocolate experience. Future plans include creating more toffee brittle flavors and continuing to grow our business and by sharing the NeoCocoa-love. More information can be found at www.neococoa.com.



About the Specialty Food Association 
The Specialty Food Association is a thriving community of food artisans, importers and entrepreneurs. Established in 1952 in New York, the not-for-profit trade association provides its 3,400 members in the U.S. and abroad with resources, knowledge and connections to champion and nurture their companies in an always-evolving marketplace. The Association owns and produces the Winter and Summer Fancy Food Shows, and presents the sofi™ Awards honoring excellence in specialty food. Learn more at specialtyfood.com.

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Posted By Neo Cocoa